Hendra Permana

Hendra Permana

I'm

Digital Marketing Specialist with 10+ years experience in SEO & SEM

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About

Profile

I am Google Ads Search Certified and also Google Ads Display Certified.

With over 10 years of experience in the digital marketing profession, specializing in SEO and SEM, I have gained a lot of knowledge and experience. My entrepreneurial spirit and leadership skills have enabled me to manage advertising campaigns with budgets of up to 100 million rupiahs.

I have experience in advertising on platforms such as Meta Ads and Google Ads, including Search Ads, Display Networks, Discovery, Youtube Ads, and Performance Max Ads.

Most notable career achievements:

  • ✔ Achieved ROAS average of up to two digits using Google Ads and one digit using Meta Ads
  • ✔ Improved sales funnel and tracking code via tag manager
  • ✔ Fixed several SEO issues that have never been found before
  • ✔ Migrated from Google Analytics 3 to Google Analytics 4

Using tools such as Google Analytics, Google Tag Manager, HeatMap, and Ms. Clarity, I have experience effectively measuring and analyzing the traffic I generate.

Additionally, I use programs such as Python, Jupyter Notebook, and Data Studio to efficiently process and analyze SEO and SEM data.

I am a professional who understands the value of collaboration and has experience working with various professionals in a Digital Marketing team.

Interests

🌐

Search Engine Optimization (SEO)

🗄️

Google Ads

📷

Meta Ads

🔤

Event Conversion Tracking

💻

AI Prompter

📊

Data Analysis

📋

Python

🖼️

Web Development

Education

ULBI

Business Logistic

2003 - 2007

Relevant Coursework

  • • Supply Chain Management
  • • Business Operation
  • • Export Import

Experience

PT Sivali Catur Lestari

Digital Marketing Specialist

Nov 2024 - Now
  • ▸Responsible for managing SEO, SEM, and Paid Media Buying activities.
  • ▸Digital Marketing monthly reporting
  • ▸Optimizing sales funnel and website performance
  • ▸Working with Content, Video Production, and Web Development teams to achieve results.
PT Cloud Hosting Indonesia

Digital Marketing Specialist

Jun 2022 - August 2023
  • ▸Generated traffic with the business department through SEO, SEM, and Paid Media Buying.
  • ▸Increased ROAS up to XX from Google Ads and up to X from Meta Ads
  • ▸Evaluated On Page - Off Page Optimization as SEO Standard
  • ▸Performed Data Analysis and Data Visualization for monthly reporting
  • ▸Achieved all monthly targets as targeted by management
  • ▸Optimized sales funnel and website performance
  • ▸Worked with Content, Video Production, and Web Development teams to achieve targets.
Pasar Terasi Indonesia

Founder & Digital Marketing Specialist

Nov 2011 - Jan 2021
  • ▸Food Supplier for Hotels, Restaurants and Catering
  • ▸Produce shrimp paste for seasoning and food condiments
  • ▸Bonanza Shrimp Paste is our first retail product
  • ▸Exported to South Korea, Yemen, and Saudi Arabia
  • ▸Used digital marketing strategies (especially SEO) to build food supplier businesses.
PT. Samudera Indonesia, Tbk

General Affairs Staff

Nov 2007 - Nov 2011
  • ▸Managed assets for infrastructure installation, communication, and corporate affairs.
  • ▸Managed communication data & networking also processing communication data of Samudera Indonesia Group.
Mar 2004 - Oct 2006
  • ▸Group of student cooperative activists from several campuses in Bandung.
  • ▸Activities related to the spirit of cooperatives and entrepreneurship.
  • ▸Partnership cooperation with student cooperatives in Indonesia, government, and multinational companies.

Skills

Languages and Databases

Frameworks

Tools

Others

Digital Channels • Display Advertising • Video (Youtube) Advertising • Office Administration • Social Media Marketing • Digital Strategy • Keyword Research • Business Development • Media Buying • Social Media Advertising

Contact

My Address

Cirebon

West Java

Indonesia

Social Profiles

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